do property videos generate more leads?

Think about it…You’re online researching whatever it is you’re interested in learning about. But you’re busy. We all are. One article has a body of text and as you begin to read and scroll endlessly, you realize you’re in for the long haul doing a deep dive into the topic. Another article has a few bold headlines with a brief video inviting you in with images, animation, and well, just the click of an arrow. Now, unless you’re a speed reader this video is going to be a TIME SAVER while driving home the message by engaging all the senses (well, let’s leave touch and smell to future visionaries in the tech world).

You’ve probably heard that people retain 10% of written content vs 95% of visual content, especially when presented in video form. So while scrolling through professional shots of a property engages views, most of the juicy details are left to text. One 2 - 3 minute video gets the message across, presto! And the best reason to consider creating a video to tell the world about your property? Wait for it…….

YouTube!

YouTube engages roughly 122 million viewers a day from all over the world. You may have a beautiful listing with 3D images of that prized property, but you need to direct folks to the listing. The best way to do this? Create a professional video and pop it on YouTube, Vimeo, or another video platform and send ‘em on over! Sounds overwhelming? So is waiting for that home to sell, and while producing a video yourself can indeed feel overwhelming, professionals can step in and take that off your hands without breaking the bank.

If you've made it this far on the blog, congrats because I’m doing just the thing I’m warning you against….text, text, text. I’ll leave you with this link that has great information about using YouTube to scale your listings to the next level. And by the way, it will engage you because, you guessed it….it’s a video!

https://www.youtube.com/watch?v=_cogyKO1BgY&ab_channel=MikeSherrard